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max factor > products > eyes > mascara > false lash effect waterproof mascara

False Lash Effect Waterproof Mascara

Our false lash formula is available in waterproof too, so you can double your volume* for lashes that withstand any shower. *thickness volume, appearance vs bare lashes

product details

False Lash Effect’s biggest brush ever doubles lash size appearance vs. bare lashes.

  • Waterproof formula is great for the pool or beach.
  • Patented Liquid Lash™ formula coats lashes from root to tip.
  • No flaking or smudging gives lovely lash confidence.
  • Ophthalmologically tested.
choose from 1 Shade
suitable for
Length
Plumping
Smudge resistant
Thickening
Volume
Waterproof
Dramatic
Day-time
Day-to-night
Dramatic
Iconic look
Natural
Liquid
Top tips for how to apply
  • 1

    Use an eyelash curler before applying mascara to shape your lashes and open up your eye area.
  • 2

    Look down into a mirror and work the mascara wand from side-to-side, root to tip.
  • 3

    Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
  • 4

    Wait until tacky before applying a second coat to your upper lashes.
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Assessment Summary
Overall
3.1/5
3.1/ 5
Open Review Overview
RATING_BREAKDOWN 15 reviews
1 STARS
5
4 STARS
4
5 STARS
4
3 STARS
2
Does it last?
4.5 / 5
4.5 / 5
Value
3.3 / 5
3.3 / 5
Colour
4.3 / 5
4.3 / 5
Ease of Use
3.2 / 5
3.2 / 5
reviews WRITE A REVIEW>
mya17
 
Kunden-Avatar
ACTIVE_SINCE
23, December 2016
TO
23, December 2016
MY_AVERAGE_RATING:
3/5
3 of 5
3 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
3/5
3 Of 5
"Helpful" votes
0
and
0
No
Age: 17 or under
Purchase Location: Boots
Length of Ownership: 1 week
Hair Color: Black
Gender: Female
Skin Tone: LightMedium
Where: Friends
Overall
3 / 5
3 / 5
impossible to take off
APPROVED 23, December 2016
Value for money
4 / 5
4/ 5
i really loved the colour and the effect of the product, but it honestly is, as many others have commented, impossible to remove. My makeup remover has never failed me in the past, but this particular product seems to stick to my lashes like superglue. if you want it to last long (meaning days), then i recommend it, but for a party, or for everyday use, i suggest finding an easier to remove mascara
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
ackle
 
Kunden-Avatar
ACTIVE_SINCE
21, November 2016
TO
21, November 2016
MY_AVERAGE_RATING:
4/5
4 of 5
4 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
4/5
4 Of 5
"Helpful" votes
0
and
0
No
Age: 65 or over
Purchase Location: Superdrug
Length of Ownership: 1 year or longer
Hair Color: Blonde
Gender: Female
Skin Tone: LightMedium
Where: Other
Overall
4 / 5
4 / 5
great mascara
APPROVED 21, November 2016
Value for money
4 / 5
4/ 5
I have read other reviews about difficulty in removing, may I suggest that they are using the wrong remover. I use Clinique (colour purple) and have no trouble, I agree that the brush is too large, but I carefully apply to outer and inner lashes . I have used this mascara for years
YES_I_WOULD_RECOMMEND_THIS_PRODUCT
Helen122
 
Kunden-Avatar
ACTIVE_SINCE
11, September 2016
TO
11, September 2016
MY_AVERAGE_RATING:
1/5
1 of 5
1 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
1/5
1 Of 5
"Helpful" votes
0
and
0
No
Age: 45 to 54
Purchase Location: Sainsburys
Length of Ownership: 1 month
Hair Color:
Gender: Female
Skin Tone: LightMedium
Where: Other
Overall
1 / 5
1 / 5
Definately not for me!
APPROVED 11, September 2016
Value for money
1 / 5
1/ 5
Does it last?
2 / 5
2/ 5
Ease of Use
1 / 5
1/ 5
Colour
5 / 5
5/ 5
Being a contact lens wearer you naturally have sensitive eyes. This products reluctance to be removed with either an oil based solution or wipes doesn't help - especially the next morning so for this reason alone I am disappointed.
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
lcg2000
 
Kunden-Avatar
ACTIVE_SINCE
19, August 2016
TO
19, August 2016
MY_AVERAGE_RATING:
4/5
4 of 5
4 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
4/5
4 Of 5
"Helpful" votes
0
and
0
No
Age: 17 or under
Hair Color: Red
Skin Tone: Light
Overall
4 / 5
4 / 5
Amazing - but where is Brown/Black Waterproof?
APPROVED 19, August 2016
Value for money
4 / 5
4/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
5 / 5
5/ 5
Colour
1 / 5
1/ 5
This product is a life saver - however, I only ever use it on top of another mascara. On its own, I find the product gets sticky and can clump so instead I add a quick coat on top of another non-waterproof brown mascara. I can swim in the sea, jump in pools, cry and it STILL lasts all day! It definitely lives up to its name for me, but WHERE IS BROWN/BLACK IN WATERPROOF? The reason for the poor colour review is that it used to be sold but now I can't find it anywhere :( I'm still using my old tube, but once it runs out I'll need to find a new brownish waterproof mascara as black is too dark for me.
YES_I_WOULD_RECOMMEND_THIS_PRODUCT
Kezza5000
 
Kunden-Avatar
ACTIVE_SINCE
24, July 2016
TO
24, July 2016
MY_AVERAGE_RATING:
4/5
4 of 5
4 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
4/5
4 Of 5
"Helpful" votes
0
and
0
No
Age: 17 or under
Purchase Location: Other
Length of Ownership: 6 months
Hair Color: Brunette
Gender: Female
Skin Tone: Light
Where: Friends
Overall
4 / 5
4 / 5
A lifesaver!
APPROVED 24, July 2016
Value for money
5 / 5
5/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
3 / 5
3/ 5
Colour
5 / 5
5/ 5
I LOVE what this mascara does for my lashes, normally they're all very straight and need curling vigorously before applying any mascara, but with this stuff I apply a coat to the ends of my lashes (they curl very slightly) and then curl he midsection of my lashes and apply a coat of the mascara. Apply a second coat a minute later and my lashes have literally gotten the length needed that I can literally look up, blink and can feel them brushing against my eyebrows. I see a lot of people complaining about having trouble removing the mascara, and I can definitely relate to that with this product, but honestly, I can just sleep with it on, wake up and it's a little more crumbly, and wash it off with a bit of effort. For all that I have said I think that for me, with how stubborn my ruler straight lashes are, and how well this mascara holds the curl, it's worth it.
YES_I_WOULD_RECOMMEND_THIS_PRODUCT
Bongo
 
Kunden-Avatar
ACTIVE_SINCE
24, May 2016
TO
24, May 2016
MY_AVERAGE_RATING:
1/5
1 of 5
1 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
1/5
1 Of 5
"Helpful" votes
0
and
0
No
Age: 45 to 54
Purchase Location: Boots
Length of Ownership: 3 months
Hair Color: Brunette
Gender: Female
Skin Tone: LightMedium
Where: Other
Overall
1 / 5
1 / 5
Impossible to apply
APPROVED 24, May 2016
Value for money
1 / 5
1/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
1 / 5
1/ 5
Colour
5 / 5
5/ 5
Texture excellent and is absolutely waterproof, however huge wand makes this impossible to apply on short lashes creating a right mess - have had to abandon using this product. Change the wand Max Factor and I would give this 5 stars!
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
Chicken54
 
Kunden-Avatar
ACTIVE_SINCE
26, February 2016
TO
26, February 2016
MY_AVERAGE_RATING:
3/5
3 of 5
3 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
3/5
3 Of 5
"Helpful" votes
0
and
0
No
Age: 45 to 54
Purchase Location: Boots
Length of Ownership: 1 month
Hair Color: Blonde
Gender: Female
Skin Tone: Medium
Where: Other
Overall
3 / 5
3 / 5
Impossible to remove
APPROVED 26, February 2016
Value for money
3 / 5
3/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
3 / 5
3/ 5
Colour
4 / 5
4/ 5
Goes on lightly at first so you need to build up in layers for a decent thickness. Once on it's great, especially if like me your eyes water all the time. However I cannot find any makeup remover product to take it off. I literally have to scrape it off between my thumb and finger nails after washing. If I leave it on overnight I wake up with flakes of it stuck to my eyeballs. Not good if you wear lenses. Reluctant to recommend under the circumstances.
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
Ballin21
 
Kunden-Avatar
ACTIVE_SINCE
19, February 2016
TO
19, February 2016
MY_AVERAGE_RATING:
1/5
1 of 5
1 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
1/5
1 Of 5
"Helpful" votes
0
and
0
No
Age: 25 to 34
Purchase Location: Sainsburys
Length of Ownership: 1 week
Hair Color: Blonde
Gender: Female
Skin Tone: Light
Where: Other
Overall
1 / 5
1 / 5
Not recommend
APPROVED 19, February 2016
Value for money
1 / 5
1/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
1 / 5
1/ 5
Colour
5 / 5
5/ 5
Used this product and the effect was very good, got the effect I wanted very pleased, until I tried to remove it, sticks to the eyelashes like glue, took over half an hour to remove it with various eye make up remover, two days later and still got bits sticking to my lashes, also some of my lashes have fell out, This product should come with a warning, not happy
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
Daisy
 
Kunden-Avatar
ACTIVE_SINCE
04, January 2016
TO
04, January 2016
MY_AVERAGE_RATING:
1/5
1 of 5
1 STARS
1
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
1/5
1 Of 5
"Helpful" votes
0
and
0
No
Age: 55 to 64
Purchase Location: Boots
Length of Ownership: 1 month
Hair Color: Blonde
Gender: Female
Skin Tone: Medium
Where: Other
Overall
1 / 5
1 / 5
Waterproof mascara that is extremely difficult to remove
APPROVED 04, January 2016
Value for money
1 / 5
1/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
2 / 5
2/ 5
Colour
3 / 5
3/ 5
I was looking forward to using this mascara but found I had to apply and apply to get it looking anything like falsh lashes, even then it was too subtle. When applying makeup, when going to work, it needs to be quick and easy. This isn't! Then when using my normal eye makeup removal products, which incidentally say they are adequate for waterproof mascara and always have been previously, I find it near on impossible to get the stuff off! I've tried for two days and it's still on and feels awful! I'm going to have to spend money on another removal product now, which is annoying. I would like MF to reply and tell me what I can use, to be honest. Needless to say that this mascara will not be used again or recommended. Pity, I have used plenty of Max Factor products previously with no trouble.
NO_I_CAN_NOT_RECOMMEND_THIS_PRODUCT
RachelMariexox
 
Kunden-Avatar
ACTIVE_SINCE
03, August 2015
TO
03, August 2015
MY_AVERAGE_RATING:
5/5
5 of 5
5 STARS
4
MORE_REVIEWS_FROM_ME
YOUR_REVIEW
5/5
5 Of 5
"Helpful" votes
0
and
0
No
Age: 18 to 24
Purchase Location: Boots
Length of Ownership: 6 months
Hair Color: Red
Gender: Female
Skin Tone: Light
Where: Other
Overall
5 / 5
5 / 5
Magical
APPROVED 03, August 2015
Value for money
5 / 5
5/ 5
Does it last?
5 / 5
5/ 5
Ease of Use
5 / 5
5/ 5
Colour
5 / 5
5/ 5
It makes your eyelashes extend with a gracious coat of mascara giving a natural look that's not radically daft i actual got this in a free box when i spent so much in boots and i can say its been the best mascara i have had for a long time
YES_I_WOULD_RECOMMEND_THIS_PRODUCT
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Published 22, June 2017
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Ingredients

Petroleum Distillates, Polyethylene, Disteardimonium Hectorite, Copernicia Cerifera Cera, Trihydroxystearin, Propylene Carbonate, Tall Oil Acid, Pentaerythrityl Hydrogenated Rosinate, Tocopheryl Acetate, Panthenol, Talc, Propylparaben, Phenoxyethanol, [+/- CI 77492, CI 77491, CI 77499]

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