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Max Factor The make-up of make-up artists

heritage

heritage introduction

THE FATHER OF MAKE-UP

MR MAX FACTOR

In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up

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THE MAX FACTOR

STORY

Go behind the scenes and discover how Mr Max Factor built a glamour legacy, which still guides everything the brand does today.

DID YOU KNOW

Mr Max Factor coined the phrase 'make-up' and created the first commercially available foundation.


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ICONIC GLAMOUR WITH A MODERN TWIST

YOU ARE NOT BORN GLAMOUROUS

GLAMOUR IS CREATED

In the 20th century, Mr Max Factor transformed starlets into Hollywood icons. In the 21st century, his iconic glamour statements have been given a modern twist by Pat McGrath, Max Factor's Global Creative Director.

I AM ALURE - AVA GARDNER I AM ALURE - AVA GARDNER

AVA GARDNER - I AM ALLURE

The ultimate silver screen diva with flawless skin, full lips and magnetic eyes.

AVA'S ICONIC LOOK
I AM BOMBSHELL -JEAN HARLOW I AM BOMBSHELL -JEAN HARLOW

JEAN HARLOW - I AM BOMBSHELL

The original blonde bombshell with fresh skin, doll-like eyes and defined lips.

JEAN'S ICONIC LOOK
I AM INTRIGUE - AVA GARDNER I AM INTRIGUE - AVA GARDNER

MARLENE DIETRICH - I AM INTRIGUE

A dramatic seductress with mysterious eyes, sumptuous lips and sculpted cheeks.

MARLENE'S ICONIC LOOK