THE FATHER OF MAKE-UP
MR MAX FACTOR
In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-upREAD THE FULL STORY
THE MAX FACTOR
Go behind the scenes and discover how Mr Max Factor built a glamour legacy, which still guides everything the brand does today.
DID YOU KNOW
Mr Max Factor coined the phrase 'make-up' and created the first commercially available foundation.
YOU ARE NOT BORN GLAMOUROUS
GLAMOUR IS CREATED
In the 20th century, Mr Max Factor transformed starlets into Hollywood icons. In the 21st century, his iconic glamour statements have been given a modern twist by Pat McGrath, Max Factor's Global Creative Director.
I AM ALLURE
AVA'S LOOK REINVENTED BY PAT MCGRATH
I AM BOMBSHELL
JEAN'S LOOK REINVENTED BY PAT MCGRATH
I AM INTRIGUE
MARLENE'S LOOK REINVENTED BY PAT MCGRATH
AVA GARDNER - I AM ALLURE
The ultimate silver screen diva with flawless skin, full lips and magnetic eyes.AVA'S ICONIC LOOK
JEAN HARLOW - I AM BOMBSHELL
The original blonde bombshell with fresh skin, doll-like eyes and defined lips.JEAN'S ICONIC LOOK
MARLENE DIETRICH - I AM INTRIGUE
A dramatic seductress with mysterious eyes, sumptuous lips and sculpted cheeks.MARLENE'S ICONIC LOOK