Pat McGrath: MaxFactor Creative Design Director
Pat McGrath:
Max Factor Creative Design Director
BACK TO
THE FUTURE

Back to the Future represents today's woman as machine. With sharp tailoring and modern fabrics, her natural curves are both emphasized and roboticized. Her scraped back hair and golden face make her appear almost doll-like. However, shes regarded as a super sleek, sexy and intelligent being who at the same time is vulnerable and under pressure.

The Make-up Look: Metallic Moments

Metallic gold and silver eye shadows, creams and theatrical paints are used to bring light to the face, making it seem more robotic-like, yet at the same time, more natural. It's a step towards total perfection. Shadows and creams are usually smudged on top of the lid or loosely around the eye, to contrast with the sharp, clean lines of the futuristic fashion. Gold powder or pencils are applied to the cupid's bow on the lip to add further depth and shine to the face. In some cases, shimmery gold body cream is also applied to bare arms and legs, to create a plastic doll-like appearance. Like the intricately tailored fashion of Back to the Future, metallic make-up serves to create an overall look that screams luxury, wealth, health and physical perfection.

How to get the look:

Pat McGrath says, "This look is really about being closer to nature; it's about mimicking real, flawless skin. One way to achieve the futuristic effect is to apply silver or gold eye shadow like Colour Perfection Duo Eyeshadow in Dawning Gold generously around the eyes, then dab or dust off with a cotton bud. This gives a smudgy, post-night out appearance. Then, take the cotton bud and 'paint' the remaining powder/cream left on it into the corner of the eye or along/under the bottom lid. For a really dramatic look, use glitter eye pencils around the eye lid, or dust with very fine glitter dust. Finish with thick black mascara like Masterpiece Max for fluttery, feminine lashes. Then dot gold cream shadow on top of the delicate angular lines of the cupid's bow and Lipfinity in Glazed on the lip for added shine and definition."