Beads, crystals and jewels adorn 60s shifts to create a new vintage couture with a modern, youthful edge. Patent leather platform shoes and retro patchwork patterns continue the 60s vibe, along with choppy, edgy fringes and smudged black eyes and fluttery lashes. It's a look for day or for night; for work and play and is, above all, sexy and feminine.

Eyebrows are neatly groomed and 'filled in' with small strokes of black and mink eye pencils. Smudgy black eyeliners and shadows are applied loosely around the eye to create 'morning-after' sexiness. Individual false eyelashes are applied to the outer corner of the eye for added 'fluttery' impact. Lashes are then coated in volumising mascara. It's a sexy, modern look which goes against the immaculate perfection seen in previous seasons created with liquid eyeliners and obvious 'spidery' false lashes; this is softer, warmer and less articulate. It's about being laid-back and confident with one's own natural features; and with so much embellishment on the 60s Couture clothing, there's no need to over-paint the face.

Max Factor Make-up Artist Pat McGrath says "Defined eyes are a huge trend for Spring/Summer and were seen on the catwalk adapted to suit a variety of different fashion looks. To create a strong smoky eye you need to take it off to put it on. Start with a soft black pencil eyeliner. Make the line you want and spray lightly with water from an aerosol can. While the eyeliner is damp, soften the line with a cotton bud to make it into more of a smudge; do so right to the rim of the eye. Then apply lashings of volumising mascara like Masterpiece Max to the lashes".